Project Give

This was a group project in response to the 2015 TOMS D&AD brief in which the aim was to engage the always on, fashion conscious generation that purchases can have a purpose. Our response included a Project Give wristband and website, along with a social aspect, and as part of the campaign, both the buyer and a child would receive a wristband. This connected them, allowing a personal aspect to be added, thus keeping the buyer part of the One for One movement along with TOMS.